Today, my local library called to tell me that the book I recommended had arrived and could be checked out. One small way that I'm promoting Web Standards is by recommending web standards-based books to my local librarian.
If you were to peruse the shelves of the Westbank Library in Austin Texas you would see books written by Budd, Haine (shown below), Meyer, Zeldman, and others who have advocated modern web standards via their writings.
My goal is to push the old stuff off the shelves by recommending current-century best of breed books. Perhaps you might want to recommend some Web Standards friendly books to your local librarian as well.